New York CNN —Sephora has drastically changed the way people shop for fragrances in its stores, and it’s blaming store thefts for it. Sephora locked up the fragrances and added more staff specifically tasked with stopping theft. “To minimize the threats of retail theft and to provide our shoppers with the peace of mind during their experience at Sephora, we’ve increased the presence of Sephora loss prevention investigators across all stores. “The ultimate victim of retail crime is 100% the consumer,” said Landon Winkelvoss, co-founder of Nisos, a provider of threat intelligence to companies and organizations. “Sephora freed the products and put them straight into consumers hands so they could touch, swatch and experience the products at their leisure,” she added.

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Persons: New York CNN — Sephora, Sephora, I’m, ”, Mark Skertic, Skertic, Landon Winkelvoss, Manola Soler, Alvarez, “ Sephora Organizations: New, New York CNN, CNN, “, eBay, Facebook, Walgreens, Marsal’s Consumer, Retail, swatch Locations: New York, Sephora, Chicago